Popular Italian brand Marni announces the opening of its latest flagship store in partnership with
Al Tayer Insignia in the Mall of Emirates in Dubai. The 133-square meter boutique establishes distinct zones to create definition and optimal space, while the subtle palette creates a light and intimate atmosphere.

Creative Director Consuelo Castiglioni worked closely with architecture firm Sybarite to create an clean and elegant setting, one which provides unexpected and captivating ways of presenting the
Marni ready-to- wear and accessories collections. Based on circular geometry, the specialized sections of the store are punctuated by seating that curves around display tables and overhung ceiling clouds which cast flattering light. Broken up by a central cluster of stainless steel trees, the different areas encourage full exploration of the Marni collections, starting first with the jewellery and bags near the entrance of the boutique.

A polished stainless steel rail carrying the ready-to-wear collections attracts visitors in to explore while a curving rear wall lines an area dedicated to the shoe collection and is accented by backlit natural fibreglass display boxes drawing attention to the accessories.

Set apart from the main space, another ready-to-wear rail provides greater intimacy for
viewing. Generously proportioned fitting rooms and an enclosed ante fitting room provide
increased privacy.

The palette is delicate and minimal and features pale gray lacquered wall paneling, white lacquered
displays and white upholstery, natural fibreglass boxes and hanging mannequins all of which build
subtle layers of texture while a soft yellow carpet provides a light and airy backdrop. The
façade is kept as simple as possible enabling clear views to the store.