Renowned for her modern take on the traditional Islamic abaya, Saudi designer Effa has launched a new collection as well as an “Effa  Made-in-Italy” line of exclusive clutch handbags made Italian artisans using the finest leather.

Effa’s new ready-to-wear collection was inspired by the serenity of summer nights on the Italian island of Capri where women where women are seen wearing beautiful dresses and flowing skirts. Effa embodies here new designs with vibrant colors which recall the natural corals and turquoise sea near Capri. Graceful and elegant, these abayas are found in a variety of pastel shades. They are Grecian and Kaftan-like in style providing the traditional Islamic female dress with a new edge.

Effa launched her line of Made-in-Italy clutch handbags answer the need for exclusive handbags made with superior craftsmanship and the best materials. Italy has a timeless reputation for excellent artisans who employ their skill and expertise in the creation of beautiful luxury objects. Effa approached one of the best-run family factories in Italy to make her line of handbags.

You can purchase Effa’s latest collection as well as her Made-in-Italy line of handbags at her new boutique on the Jumeirah Palm Strip.