Lobster ME Lobster Roll

Lobster just got a bit more casual with Lobster ME, a casual restaurant opening this month at the Miracle Mile Shops at Planet Hollywood Resort. This walk-up window plans to serve lboster rolls, lobster grilled cheese and lobster ice cream.

“America needs lobster rolls and frankly we found Las Vegas to be particularly under-crustaceaned,” says Zachary Conine, vice president of development for The LEV Restaurant Group. “Las Vegas is a place people go to step outside of their shells; to try something new. We are bringing a delicacy usually found in small shacks on the Atlantic sea coast to one of the busiest shopping destinations in the entire country.”

While Lobster ME’s concept was inspired by an obsessive search for the world’s best lobster roll, the signature item will be joined by both traditional and nontraditional New England-centric menu items. Lobster will be clawing its way into breakfast with offerings like lobster and waffles and lobster, eggs and tots. Other lunch and dinner options that include lobster bisque; lobster and shrimp ceviche; lobster grilled cheese with cream cheese, brie and gruyere; lobster mac and cheese; The Lobsicle, a fried lobster tail on a stick); and lobster and chips. The World’s Best Lobster Roll will be prepared with a touch of mayo, lemon and butter and a secret herb blend.

For dessert diners can satisfy their sweet teeth with cheesecake lollipops, freshly baked cookies, and a selection of ice creams, including something a bit more daring — lobster ice cream.

Named after the postal abbreviation for Maine, Lobster ME also turned to its East Coast brethren for design inspiration. The warm rustic space is reminiscent of New England dockside stands and features artifacts drawn from the nautical and lobstering trade. After ordering their fare at the counter, diners will be invited to enjoy their taste of Maine al fresco-style while strolling through the Miracle Mile Shops outside.

Click on the photos below to enlarge.

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