Haute Living Los Angeles March/April 2012
PradaPrivate glasses now available in Dubai

We all know that having the right shades is par for the course when you want to look effortlessly chic, protected from harsh light or conceal the evidence of a late night. Prada has come up with an ingenious new way to personalize your peepers with PradaPrivate glasses. The idea behind this piece revolves around satisfying the demands of the customer, offering a personal service and guaranteeing a recognisable style, as a result of its vintage shape. These frames have already been on sale world wide and now will be exclusive to Bloomingdales in Dubai Mall.

The unique frames include removable arms that can be personalised with letters as well as numbers, hearts, stars, skulls and other symbols depending on your tastes. Each sunglass arm has a tiny removable section that screws on and off, allowing the letters, symbols and numbers to be screwed on in any configuration. Think of it as Scrabble for your sunglasses.

Thanks to the uniquely engineered system, you can swap the detachable symbols that are already on the sunglasses with others when you buy your frames. With a choice of three frame colours – black, white and tortoiseshell – and an array of symbols, this makes for a truly bespoke piece in minutes.

The one-of-a-kind glasses will be available for sale in Bloomingdales all of July until stocks last.

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Jun 3, 2011 8:54 AM
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