Vertu, developer of innovative luxury mobile phones has launced its new store at IFC in Hong Kong. The interior space was inspired by the chic product range as well as the interior design first revealed at Baselworld 2010.

Upon entering the store, customers are welcomed by a facade featuring the allusion to a SIM card slot in the Signature handset-a theme repeated throughout the store. Brushed steel and sleek black leather, set off the glass casements boasting the company’s distinct Vertu product range. History and technology come alive on the pages of a new electronic brand book projected on a wall for an insight into the cache of Vertu.

“Vertu aims to enhance and enrich customers’ lives through the services and products we offer. This enrichment will now further extend to the experience in our stores with a focused, tailored approach to customer interaction,” said President Perry Oosting regarding his thoughts on the modern design concept.

[Source: Luxury Insider]