Insider’s Guide to New York

Name:  Alison Brettschneider

The Stats: Brettschneider was born in New York and has lived in New York for the past 34 years. She currently resides on the Upper East Side.
Why she loves New York:  “The never ending culture and diversity”

Alison Brettschneider is the owner and founder of 25 Park boutiques & 25Park.com (store locations include Manhattan, Greenwich and Bridgehampton). Home to some of the most stylish apparel and accessories in the city, 25 Park has instantly become a true fashion spot amongst top celebrities and fashionista’s including, Kim, Kourtney and Khloe Kardashian, Kelly Rutherford, Vanessa Hudgens, Olivia Palermo, Whitney Port, Tinsley Mortimer, Padma Lakshmi, Olivia Munn, Elisha Cuthbert, Selita Ebanks, Kate Winslet and many more. On December 16, Brettschneider celebrated the opening of her first flagship store at 1296 3rd Avenue (her third location).

Luckily for us, Brettschneider is no stranger to the fashion world. Before opening her first boutique, she was a personal shopper at Bergdorf Goodman and worked on sales teams for Catherine Malandrino and Vince. Feeling that there was an emptiness for creativity and a lack of space to showcase new, small designers, she decided to open her own boutique in Spring of 2010. Today, Brettschneider finds a great thrill in finding a new, up-and-comer to showcase in her store. Some of the designers 25 Park proudly carries which range from bohemian and feminine to classic and modern include, Antik Batik, Duarte, Elizabeth and James, Gryphon, Hanii Y, Haute Hippie, Lillies, Malene Birger, Megan Park, Rick Owens, Sachin and Babi and Vanessa Bruno.

To check out some of 25 Parks fashion forward styles, please go to www.25Park.com

To see all of Alison Brettschneider’s favorite haute spots in NYC, visit Haute Secrets.

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