Haute Event: Jessica Alba Hosts VIP Party At Rimowa’s Reopening Flagship Store In Beverly Hills
by Diana M. Jacome

The swanky travel-gear company Rimowa celebrated the reopening of its flagship store on Rodeo Drive with a VIP grand opening night event.
In the beginning of 2010, chic suitcase retailer took a short-term vault space on Rodeo Drive under Chopard while it patiently waited for the right street space to open up. Sure enough, the prefect space came about; the Beverly Hills store is now located on 313 N. Rodeo Drive.
The night was hosted by the beautiful and pregnant Jessica Alba, who was warmly gifted with two miniature trolleys for her daughters, Honor, and her second that’s on the way. “My daughter has a little roller suitcase that she takes all over the house, so now she has a very chic one,” reported Alba to the Los Angels Times. Alba too is a fan of the well-known baggage line, of which she says, “I think it’s chic and cool and the vintage ’50s style is amazing.”

Other celebs in the house that night where Joe Managaniello of “True Blood,” actress Amy Smart, and Paul Stanley of Kiss accompanied by his also pregnant wife Erin Sutton.“Tonight is like a family party,” stated Rimowa Chief Executive Dieter Morszeck, the grandson of the company’s founder. “We’re a family-owned company since 1898 and today is also for the families.”

[Source: latimes.com]
http://www.hauteliving.com/2011/05/haute-yachts-the-royal-couple’s-3-2-million-ferretti-honeymoon-yacht/
I recently attended the Swarovski elements dinner at Soho House. What a fabulous evening !
To celebrate the opening of Asia’s largest Tommy Hilfiger store, actress Jessica Alba joined the designer in Tokyo for a special guest appearance.
The Valentino Rodeo Drive flagship store opened in Beverly Hills with a slew of celebrities lined up to fete the store’s opening. Celebrities like stylist Rachel Zoe, model Molly Sims and actresses Minka Kelly and Rose McGowan showed up for the evening.
On Sunday December 4th, contemporary brand Splendid hosted a special holiday charity event in its new Santa Monica boutique along with Crafting Community and LA charity Baby2Baby.
Warner Bros. and InStyle hosted its annual Golden Globes after party at the Beverly Hilton Hotel on January 15th.
David Bell, creator of Pretty Ballerinas, a footwear company that creates Ballerina flats, pumps and other quality flat shoes, hosted an exclusive dinner at Chateau Marmont in Beverly Hills last night to celebrate its Beverly Hills store and the upcoming opening of its new Santa Monica location.
On 22 November 2011 Lanvin celebrated the reopening of their oldest boutique in the Middle East in Jeddah, the Kingdom of Saudi Arabia. The store emanated a Parisian vibe as VIP’s and press flocked to celebrate the opening and to get the first glimpse of the newly designed interior.
The 24th Annual Vintage Bouquet Food and Wine Event was held this past weekend on a beautiful, sunny day at the historic 16-acre Greystone Mansion in Beverly Hills – the largest family estate in the history of Beverly Hills.
Giorgio Armani revealed more than just its upcoming collection this Fashion Week; the brand revealed its renovated Madison Avenue flagship store. Naturally, the store was designed by Giorgio Armani himself and his architectural team. The store spans four floors and covers approximately 21,000 square...
"90210" star Jessica Lowndes spent the evening at Gallery Nightclub inside Planet Hollywood Resort last night.