On Tuesday, May 24, I attended the 16th Annual Gen Art Film Festival launch party at the 7 For All Mankind Boutique in Soho with my friend and actress Rachel Heller. Director Lake Bell hosted the intimate soiree while guests worked the room and sipped Absolut cocktails. She also premiered her short film “Worst Enemy”.

The 16th Annual Gen Art Film Festival, which will be taking place in New York from June 8 through June 14, with opening night at the Ziegfeld Theatre.

For more information on the Gen Art festival and where to get your hands on tickets. Visit www.genart.org!

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Gen Art is an organization with an expertise in experiential and event marketing which engages consumer audiences and aligns brands organically with emerging talent in film, fashion, music and visual arts.

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