Haute Living Miami Feb/March 2012
Equinox Fitness Clubs Partners with Morgans Hotel Group
by May Bywaters

Leaving town for a luxurious getaway but worried it will affect your workout? Fear not! Morgans Hotel Group has partnered with Equinox Fitness Clubs, allowing guests complementary usage of the lavish Equinox facilities in addition to offering select discounts for personal training and extravagant spa services. If you choose to stay at South Beach’s premier Delano, Shore Club, or Mondrian hotels, or New York City’s Hudson, Royalton, Morgans, or Mondrian Soho, full usage of the upscale Equinox facilities is at your fingertips. Equinox offers a plethora of products and services: personal training, group classes, strength and cardio training, spa services and products, Equinox apparel, and, of course, food and juice bars for the perfect cap-off to your workout.

And bikers, it’s time to get excited as well beacuse Morgans Hotel Group is also offering the Equinox Limited Edition Derringer bicycle through their signature The Semi-Automatics at the Hudson in New York and the Mondrian South Beach. The Semi-Automatic is a giant vending machine that boasts a variety of luxury products such as designer jewelry, classic books (think Catcher in the Rye), and Bentley rentals. (The Mondrian on South Beach even dispenses location-appropriate items, including bikinis and mini-skirts.) Guests of Mondrian Soho and Royalton can conveniently order the bicycle via in-room iPads.

“Enhancing our amenities offering with an innovative health and fitness partnership is consistent with our commitment to creating engaging and dynamic experiences for our guests,” said Kim Walker, SVP Brand Marketing Creative Director for Morgans Hotel Group. Equinox is equally pleased with the new collaboration: “We are very excited to be partnering with Morgans Hotel Group and excited to offer travelers our luxury services to help them get rejuvenated, stay fit and enhance their stay,” said Cie Nicholson, Chief Marketing Officer of Equinox.

May 6, 2011 1:20 PM
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