De Beers Diamond Jewelers Makes Influential Expansion To China
Today, De Beers Diamond Jewelers expanded by opening its first outpost in Mainland China. Known as the quintessential diamond jeweler that is independently managed and operated by LVMH Moet Hennessy Louis Vuitton, the brand has opened a 734-square-foot store at Shin Kong Place in Beijing. “De Beers is achieving strong growth in Asia, and China is an important and exciting market for us,” said Francois Delagem, chief executive of De Beers Diamond Jewelers, on the expansion.
De Beers is already popular in cities like New York, Paris, San Francisco, and London, but its new China presence stamps not only a market shift, but a cultural one as well. Up until 1993, when De Beers began marketing diamonds in China, diamond rings were a rare commodity to come by. Now China is much more welcoming to the diamond, which was shown in a 25 percent sales growth for China last year. The country is now tied with Japan as the second-biggest consumer of diamonds behind the United States.
Related Articles
Major Food Group Is Taking Over the Former Tribeca Grill Space — Here’s What to Know
Major Food Group confirms plans to open a new Rich Torrisi-led American tavern and steakhouse at the former Tribeca Grill address, in 2027.
Nordstrom & adidas Launch Nationwide FIFA World Cup 2026 Retail Experience Across U.S. Host Cities
Nordstrom and adidas launch a nationwide FIFA World Cup 2026 retail experience across New York, Seattle, Miami, and more.
Celebrity Trainer Shuichi Take Launches V40, an Elite Fitness Coaching Platform for High-Performing Men
Celebrity trainer Shuichi Take launches V40, a personalized fitness coaching program designed for busy, high-performing men.
LoveShackFancy Leads Buckhead Village’s Big Year: Inside Atlanta’s Big Retail Boom
LoveShackFancy has opened its first Georgia store at Buckhead Village, a 2,100-square-foot space designed to look like a historic French townhouse—powder-pink and cream walls, intricate moldings, pale oak floors, brass rails, and fresh roses. Founded by Rebecca Hessel Cohen in 2013, the New York label built its following on a romantic, vintage-inspired look heavy on […]
Piccolo MORINI Returns to SoHo with Handmade Pasta, Signature Cocktails, and a Reinvented Legacy
Piccolo MORINI returns to SoHo with handcrafted pasta, martinis, and a vibrant new take on the iconic MORINI legacy.
Business Owner Strategy Summit: Helping Owners Unlock Value and Maximize Their Exit
BOSS Summit Miami brought business owners together to learn exit planning, tax strategies, wealth preservation, and M&A.
Latest Stories
Trending Articles
Related Articles
Major Food Group Is Taking Over the Former Tribeca Grill Space — Here’s What to Know
Major Food Group confirms plans to open a new Rich Torrisi-led American tavern and steakhouse at the former Tribeca Grill address, in 2027.
Nordstrom & adidas Launch Nationwide FIFA World Cup 2026 Retail Experience Across U.S. Host Cities
Nordstrom and adidas launch a nationwide FIFA World Cup 2026 retail experience across New York, Seattle, Miami, and more.
Celebrity Trainer Shuichi Take Launches V40, an Elite Fitness Coaching Platform for High-Performing Men
Celebrity trainer Shuichi Take launches V40, a personalized fitness coaching program designed for busy, high-performing men.
LoveShackFancy Leads Buckhead Village’s Big Year: Inside Atlanta’s Big Retail Boom
LoveShackFancy has opened its first Georgia store at Buckhead Village, a 2,100-square-foot space designed to look like a historic French townhouse—powder-pink and cream walls, intricate moldings, pale oak floors, brass rails, and fresh roses. Founded by Rebecca Hessel Cohen in 2013, the New York label built its following on a romantic, vintage-inspired look heavy on […]
Piccolo MORINI Returns to SoHo with Handmade Pasta, Signature Cocktails, and a Reinvented Legacy
Piccolo MORINI returns to SoHo with handcrafted pasta, martinis, and a vibrant new take on the iconic MORINI legacy.
Business Owner Strategy Summit: Helping Owners Unlock Value and Maximize Their Exit
BOSS Summit Miami brought business owners together to learn exit planning, tax strategies, wealth preservation, and M&A.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events