The Prada Foundation in Milan Presents “Ex Limbo” by Rotor
by Pauline Sung

On Wednesday, April 13, the Prada Foundation presented “Ex Limbo,” an intriguing exhibition that reveals an intimate glimpse at the foundation of Prada’s famed fashion shows – literally. The six-person Belgian design and architecture collective Rotor is behind the exhibition, in which architectural and scenographic remnants of fashion show sets designed by Prada transcend their place behind the scenes and take the spotlight.
The opening of the exhibition was attended by fashion and design enthusiasts such as Rem Koolhaas, Joseph Grima , architect Stefano Boeri, Maria Vittoria Backhaus, Giovanna Battaglia, Giò Marconi, Livia Giuggioli, Gustaf Beumer, Stefano Tonchi, and artist Francesco Vezzoli.
Fondazione Prada in Milan has been filled with elements of Prada’s fashion shows from as long ago as 1993. Previously dismantled and placed in storage, the pieces now take front and center. Piles of wood, polyethylene seats, metal structures, mirrors and walls, together with pieces from the last show, fill the space in Via Fogazzaro with a transformed physicality.
Seasoned Prada experts may recognize many pieces from the shows, such as sculptural plywood pieces that were used as seating in the 2009 seasons’ shows, the beige-painted plywood podium on which 40 photographers gathered for the fall/winter 2011 shows, metal structures made of steel tubes used to build the stands in the late nineties, and pink painted embossed steel plates that served as a floor covering in the fall/winter 2010 shows, among others.
The exhibition has a nostalgic feel as Prada enthusiasts get a chance to revisit the bits and pieces of fashion shows past. These constructional elements present a new way to view these seemingly disposable elements and to gain perspective on the ideas the represent. In Rotor’s recycle/reuse fashion, the entire exhibition embodies the principle – the exhibition catalog’s cover is even made of the vinyl that covered the Prada fall/winter 2011 catwalk.
Ex Limbo runs through June 5 at Fondazione Prada, Via Fogazzaro 36, Milan. It is free and open to the public. For more information visit www.fondazioneprada.org.
Just in time for the holidays, LG officially announced their new sleek and stylish LG Prada 3.0 handset. The LG Prada 3.0 is the third phone to join the elite Prada handset collection, since the very first touch screen LG Prada that debuted in 2007. Despite, prior LG Prada handsets, the LG Android h...
In the market for a new handbag? You're in luck!
This week, Prada debuts a deliciously sumptuous looker for the big money spenders. The limited-edition handbag (word is only 22 bags were designed), priced at $40,000, is made of crocodile skin and lined with ultra soft nappa leather. The bag also ...
Italian luxury design house Prada said Thursday that its profits soared 72.2 percent in its past sales year ending in January, it's best profits ever.
Faithful to its annual rendezvous, Blancpain presents the Saint Valentine Chronograph 2012 with 2.95 carats of precious stones, this exclusive series of 14 watches offers a bright take on the distinguished aesthetics of the Blancpain Women collection, while correlating with the technical intricacy o...
Prada hit the Hong Kong stock market today and, while the Asian luxury consumer market has no problem shelling out the bucks for the Italian brand's coveted goods, there are concerns that Prada’s stock is overpriced. While the firm had said previously that the stock price may rise as high as HK$48...
Prada’s latest showing explores the fantasy and fashion combined within some of our favorite past times from golfing, the space race, hot rodding, picnicking to much more all in the Prada Spring/Summer 2012 lookbook Real Fantasies designed by AMO/OMA with the use of photography and graphics that...
This issue of Haute Living Los Angeles examines the fabulous limited edition line of crocodile totes by Prada. Read the story to find out specifics like color, where to buy (only three locations!) and details of the striking bag.
Prada has definitely caught wind of the burgeoning new wealth in China, especially in the nation’s younger fashion-lovers. The esteemed label is now focusing their Chinese market on their spunky little sister brand, Miu Miu, to draw the business of the young, fashionable Chinese. Sebastian Suhl, P...
Italian fashion house Prada has teamed up with LG Electronics to create a haute new accessory for the new year. Haute Living looks at the upcoming Prada phone by LG 3.0.
As of March 5th, LVMH names Sebastian Suhl as CEO of Givenchy, according to an article published by WWD. Suhl has been a well-known chief operating officer for Prada since 2009 until last November.