Premium vodka supplier Russian Standard has launched its luxury brand Imperia Magnum 175cl in a limited-edition luxury set in the travel retail channel. Hailed as the ultimate luxury offering in Russian Standard’s portfolio of vodkas, Imperia has a recipe that is defined by the 1894 Mendeleev standard of vodka – said to be the same one that was decreed by Tsar Alexander III as the official vodka recipe. According to the manufacturer, Imperia raises this standard by using only the highest quality Russian ingredients, meticulous craftsmanship and advanced technology to produce what it claims is the finest Russian vodka ever made.

The luxury set can currently be purchased in Dubai, Hong Kong and at the three Moscow airports: Domodedovo, Sheremetyevo and Vnukovo.

The 175cl version of Imperia is limited to 100 units, and available at a price of $212.

The luxury set features a custom-made protective crimson chest that is described as being reminiscent of the imperial splendour that the spirit honours. The pack includes three exclusive shot glasses as well as the magnum.

Russian Standard Vodka International Commercial Director Walter Kooijman believes this set will have great success. “Gifting is an extremely important segment of the duty free and travel retail market,” he said. “The unique limited edition luxury Imperia set is the ultimate gift for the customers who demand the best.”

Source: ©The Moodie Report

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