Zenith watches has just introduced their new optimized website for smartphones and specific iPhone application. In order to facilitate the watch-buying process and procure an edge on the market through digital space, Zenith has machinated a highly navigable website for smartphone (iPhone, Android mobiles, Blackberry) users.

Although currently available in French and English languages, watch devotees all over the world can keep up to date with news and products and easily browse their catalog of watches on the go. A perk for iPhone owners is presented in the form of an interactive application where would-be buyers can virtually try on the watch of their choice and view it on the cell phone’s screen.

Through a section named Fanspace, enthusiasts can lend their voices and share opinions with others linked through Facebook. Smartphone users can go directly to www.zenith-watches.com off their mobile browsers. iPhone users can download the application here:

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