Insider’s Guide to Los Angeles

Name: Alle Fister

The stats: Born in Cincinnati, Ohio, living in L.A. for 12 years, currently lives in Beverly Hills and founded Bollare Communications- a beauty + fashion + lifestyle PR firm in West Hollywood.

Why she loves Los Angeles: The diversity–within a few hours drive you can enjoy: amazing beaches, mountains, shopping, wine tasting, world-class restaurants…all with GREAT weather and upbeat people!

When this fashion aficionado isn’t soaking in the sounds of the symphony or the sun on Malibu Beach, Alle Fister is hard at work marketing for some of the top-tier names in retail, specifically e-commerce giant shopbop.com, Nanette Lepore, Ruthie Davis, Smythe, and French Connection to name a few.

She heads Bollare (which in Italian translates to “to brand”) Communications, a full service public relations and communications firm with locations in West Hollywood and New York City where she busts her stilettos to introduce luxury brands to your closets through the use of multiple mediums such as print and online promotions.

A meeting with this mogul is available by appointment only. She and her staff can be reached at info@bollare.com and follow her and the next big thing at www.twitter.com/Bollare

Check out Alle Fister’s favorite haute spots in Los Angeles at Haute Secrets.

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