Yesterday evening, I was fortunate enough to be invited to an exclusive gathering to attend the grand opening of the chicest new boutique to hit the Miami fashion scene. Situated on the corner of North Miami Avenue and NE 34th Street, the new ISA boutique is a welcomed addition to the bourgeoning Midtown Miami neighborhood.

The intimate store features a selection of colorful handpicked fashions and accessories from both well-known and young emerging designers. Claudine Stark, Kai Lani, Bianca Coletti, Torn by Kobo, Sherri Bodell, Bitter, Nikko Poulus, Blank, Bella Dahl, YFB, Rory Beca, J Brand, and Mink Pink are just some of the names that will be on the hangers within the boutique. The store’s featured designer RaMona La Rue has her design studioright next door to the boutique, and will offer exclusive collections tailored specifically around the clientele and will only be carried at ISA.

Not only is the boutique filled with the hautest trends and styles,but I was surprised at how friendly the staff was! Typically I find that in many upscale boutiques, the staff can be somewhat distant and unhelpful. But since I needed to find a dress for my cousin’s wedding this weekend, I plead my case and the owner of the boutique, Isabel Aguiar, was more than happy to assist me trying to find me something that would be appropriate for the occasion and that would feel comfortable in.  Needless to say, there were so many great options that I had trouble choosing just one!

“We want to be known as a fashion and beauty lifestyle boutique and provide an upscale shopping experience that feels feminine and personal,” Isabel said.

I was told that ISA will provide on-site stylist to help facilitate the shopping experience who will be available to also come assist you at home if you so desire. This grand opening provides yet another reason why Miami is one of this nation’s leading cities; our fabulous beaches, beautiful people, and the fact that we now have one of the most innovative and fashionable boutiques to ever hit Midtown.

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