Brooks Brothers Madison Avenue adds PGA Tour Simulator

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Haute Living Los Angeles March/April 2012

Haute Fashion: Hole-in-One at Brooks Brothers Madison Avenue

by Michelle Gomolin

Golfers and shopaholics of New York- rejoice! Your ardent passions for both are no longer mutually exclusive…

This past week the country’s oldest clothing retailer, Brooks Brothers, went slightly virtual with the installation of a state-of-the art, full-scale indoor PGA Tour Simulator in their flagship Madison Avenue boutique. The system, aboutGolf, is the first of its kind in an apparel retail store, and it offers a selection of courses to choose from (including several from St. Andrews Links which Brooks Brothers has been in a co-branding partnership agreement with for the past year).

So whether you’re in search of that perfect game-day outfit or some new spring wardrobe upgrades, look no further than the third floor at 346 Madison Avenue. Here you can swing a 9-iron fully clad in your choice of Lobster Embroidered Montauk Swim Pants or Fitzgerald Fit Linen Soft Jacket. Sounds like a hole-in-one to me.

To work on your handicap…Brooks Brothers 346 Madison Avenue, 212.682.8800

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Mar 14, 2011 9:40 AM

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