Haute Event: Alternative Apparel Showcases Fall 2011 Collection

Alternative Apparel showcased its Fall 2011 collection of apparel and accessories on March 15, 2011 at the Palihouse in Hollywood. Their modern presentation, including a runway show and surprise performance by the Silver Lake Chorus, was highlighted throughout the evening.

As models were styled by Ilaria Urbinati and got their hair done by Erin Moffett and Candice Birns, they were dressed in organic prints, earth tones, worn washes, and extremely detailed accessories. Joined by Alternative Apparel’s founder and chief creative officer Greg Alterman, actors Breckin Meyer, Chris Judd, Grant Bowler, Jesse Metcalfe, and Sara Paxton, the night proved to be a success.

Alternative Apparel, which opened in 1995, has since grown into a top apparel brand that emphasizes their commitment to individual quality and style. Each piece is carefully premeditated with a prominence on value and authenticity. Since being sold at more than 300 different department and specialty stores, including Nordstrom, Bloomingdales and Urban Outfitters, Alternative Apparel offers fashionable clothing for both sexes. With its headquarters located in Atlanta, Georgia, they also have showrooms in Los Angeles and New York. This coming April, Alternative will open its first store in Venice, California. To learn more, visit: www.alternativeapparel.com