Haute Living Los Angeles March/April 2012
Oliver Ifergan Atelier of Beverly Hills Launches Luxury Haircare Line
by Jessica Lennie

As if owning and operating his own exclusive Beverly Hills salon was not enough, reputable celebrity stylist, Oliver Ifergan has further expanded his empire with the launch of his much anticipated namesake hair-care line. The Oliver Ifergan Atelier range is a plethora of natural hair products which work to nourish, re-vitalize and re-define hair.

As someone who naturally has flat, straight and dry hair, and an incredibly hectic schedule, my personal favorites from his amazing range are those which create volume (and lots of it!), shine, definition and oomph!

ASAP Dry Shampoo I am always on the go, so this volumizing, dry cleanser and hair refreshener works wonders for me. A quick and simple spray here and there both renews and revives, giving you fuller, more voluminous hair that has body and movement. The best part of this ASAP Dry Shampoo is that, unlike many others, it doesn’t cover your scalp in white powder, making you look like you have a severe case of dandruff.  This fabulously quick application removes oily patches around the hairline and blends effortlessly with your natural color. Keep in your handbag at all times – this is truly a magic weapon. 3 oz, $25.

2GTBT (Too Good To Be True) Smoothing Serum – My absolute favorite product of the whole range. Having placed a mere almond sized amount into my hair when wet, then blow-drying as per usual, my hair literally transformed into a shiny, smooth and soft mass of blonde tresses. Loaded with performance extracts, 2GTBT works to make curly hair smooth and natural looking, whilst giving straight hair a sleek, shiny brilliance. Watch your hair literally take on an unbelievable form. 1.75 oz., $25.

XNLT Thickening Crème
– The more volume in my life, the better. This thickening crème works to transform ordinary locks into luxuriously chic, tousled, sensual-looking hair. Give it a lived-in, natural appearance with unbelievable thickness, incredible definition and mega-attitude. Va Voom! 3.5 oz., $18.

WOW Light Styler – This light fiber styling paste is great for lift, texture, molding, holding, twisting, anything your heart desires. Let your hands be the styling tool and take your hair to the next level.  4 oz, $18.00.

All Oliver Ifergan Atelier products can be purchased online at www.oliverifergan.com or in his salon, located at 205 S. Robertson BLVD, Beverly Hills, 310.861.1443.

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Feb 17, 2011 12:36 PM
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