Possibly the most luxurious lingerie in the UK, Rigby & Peller have an extensive client list including royals from home and abroad, stars from stage and screen, and personalities from the media and fashion world. The family run business has held the Royal Warrant of Appointment as Corsetieres to H.M. Queen Elizabeth since 1960. Rigby & Peller’s own collections take inspiration from dark gothic glamour and include sultry silks in deep damson purples with seductive lace detailing. Other designer collections, including Nina Ricci, Simone Perele, and Lise Charmel, fluctuate from pretty romantic pastel tones to striking sexy statement colours.

The website claims to be the sexiest in the world and considering some of the internet sensations it’s managed to cause, it’s a hard fact to disprove.

Kylie Minogue’s raunchy 90-second commercial, called "Proof", caused more than a little furore when it came out in 2001. In the clip Kylie challenges men in the cinema audience to stand up after her sweaty performance on the bucking bronco machine. It’s since been titled the UK’s favorite cinema ad. Kate Moss followed in 2007 with a series of sexy dream like ads. Moving on to the lingerie itself and erotic certainly describes each collection. Expect a wide range of exquisite lingerie, knickers, suspenders, stockings, and baby dolls.

Part lingerie shop, part sex toys and accessories shop, it doesn’t take much imagination to figure out where this underwear is supposed to end. The erotic lingerie section promises to turn heads in rich purple lingerie from Lascivious, or bondage inspired bodywear from Belladonna. For sophisticated sexiness try La Perla's super elegant Musta Greta or Fleur of England's sumptuous and seductive Midnight Storm, while Stella McCartney's colorful designs are sure to brighten even the darkest day. Feeling daring? Try Niki, Lascivious' naughtiest collection yet, which has strategic zips for revealing your hidden treasures in the most explicit ways.

Enter Apartment C’s quirky interior with black lacquered walls and vintage chandeliers and before you start on the lingerie feel free to sip gin cocktails in a teacup while browsing trashy fiction in the library. The lingerie section includes Marlies Dekkers, Lascivious, Bordelle, The Lake and Stars, as well as labels that are exclusive to the store. Other sensuous treats include the chance to try Parisian perfumes and body oils in The Lounge.

If it’s choice that you need head to the lingerie department at Selfridges and prepare to be overwhelmed by silks, satins, bras, sets, knickers, nightwear, and bridal underwear. Designers with lingerie collections on offer include Mimi Holiday, La Perle, Elle Macherson Intimates, Stella McCartney, Alexander Wang, and Dement.