A Behind-the-Scenes Look at the Mercedes-Benz Super Bowl Ad

With Super Bowl XLV right around the corner, people everywhere are not only beginning to feel the hype about which team will win, but also about which commercial will have the greatest impact. In what is known as one of the biggest nights for advertisers, major companies are devoting all their time and energy into ensuring that their commercial spot makes a notable impression on the millions of people watching.

This year, Mercedes-Benz will be one of the companies advertising during Super bowl XLV, a first for the luxury car brand. The commercial, which will be aired during the fourth quarter, will serve as the world debut of two of their new models; and although the introduction of these models is groundbreaking, they are proving to be just the start for what is sure to be an exciting and productive year for the car company.

Mercedes-Benz plans to launch a total of five new models in 2011, each equipped with the kind of innovational technology that will propel drivers into the future, while keeping with the classic opulence and trusted brand that Mercedes-Benz is known for. The Super Bowl ad will feature four of the models, merging the brand’s past with what is to come in its future and showing consumers that, within the life of luxury, there is still something for everyone.

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