We’ve all been there — in line at airport security wearing flip flops (for easy removal) and staring down at the disgusting carpet that thousands upon thousands of bare feet have walked on, realizing that soon we will have to remove our shoes and put our precious naked tootsies on that bacteria ridden-petri dish of a carpet. Ew, yuck, yuck.

Standing in line at airport security, faced with this same dilemma, fab fashion designer Tory Burch decided to tweet about it and mentioned she should design a travel sock.

The response was overwhelming and feedback from her Twitter followers influenced the product’s development.

As a result of this social media explosion, Tory Burch recently released the ultra comfy one-size fits all sock in the signature orange and navy TB colors.

The sock features non-slip grips on the bottom and comes in a super cute and convenient carrying pouch with gold Tory Burch hardware to clip on to your carry-on.

How cool is that? Social media guiding product development. I love it.

Thanks, Tory, for helping up fly in convenient style and protect our tootsies.

Tory Burch wants to protect your feet with style. One lucky winner will receive a pair of  Tory Burch travel socks. To enter, subscribe to this blog (you can subscribe at the top left of the sidebar) and leave a comment on this post between Jan. 29 and Feb. 5 telling me about how social media has impacted your life or business in a positive way.
Good luck and thanks for reading!