(Pictured: CEO Peter Stas, wife Aletta Bax, Eva Longoria and husband Tony Parker)

Eva Longoria and Frederique Constant teamed up for the glamorous Par Coeur Gala Tuesday September 20, 2010 in Paris at the beautiful Cambon Capucines Pavillon by Potel and Chabot. Over 350 VIPs from around the globe attended the spectacular event which raises funds for Eva Longoria’s charity, Eva’s Heroes. Known for their Heart Beat signature, Frederique Constant, was proud and honored to be the official partner of the Par Coeur Gala 2010 in Paris. “We are very happy to support Eva and husband Tony Parker and their passionate charitable organization that goes the extra mile to improve the lives of less fortunate people worldwide” said Peter Stas, Founder & CEO of Frederique Constant.

(Pictured: Peter Stas and French comedian Eric Ramzy)

Frederique Constant’s company motto is “Live your passion” and it is true passion that made CEO Peter Stas and his wife Aletta Bax evolve from lovers of fine watches into the reputable founders of one of the main success stories within the Swiss watch industry.

“Each year, the gala gains more and more attention and attendees, and we are so honored to have Frederique Constant participate as our official sponsor,” said Eva Longoria. “This year’s Par Coeur Gala will bring together individuals who are dedicated to making a contribution to improving the lives of young girls.”