Thursday, September 02, 2010

Sanani: Making Coffee a Luxury Again

By Lauren Kent on July 2nd, 2010

It’s true about a lot of things: coffee is losing its flavor. Commercialization and convenience have made ours an age of drive-thru double-shot lattes with skim milk, and I for one won’t stand for it. Neither will Sanani.

Sanani is calling the emerging trend toward sophisticated coffees a Renaissance of sorts, a throwback to the likes of Voltaire and Ben Franklin, apparently notable enthusiasts of caffeine. While you don’t necessarily have to sip Sanani in delicate gilded cups like these fellas probably did, you can still manage to be a connoisseur, selecting an elite brand grown in the original home of the coffee bean, the Yemen region of Arabia. Sanani is a Mocha coffee, one that has been brewed in the exact same way for centuries, chemical and pesticide free, putting even organic drinks to shame.

Tariq Ausaf, founder of Sanani, wanted to bring the unique experience of single-origin fine coffee to America, so he created the company and now runs it out of his Plano warehouse. It’s so tasty, samples were even thrown into 2008 Academy Awards gift bags.

“We’ve successfully captured the sophisticated flavor that put Mocha on the map centuries ago, and when you consider the fact that a part of the American Constitution was contemplated over this very same coffee, it’s like drinking a rich flavorful cup of history,” Ausaf says.

And just in time for the Fourth of July. You can find Sanani coffee at the Rosewood Mansion at Turtle Creek, or go online at www.sananicoffee.com to purchase the boutique coffee in bulk.

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Reader Comments Comments (2)


2 Responses to “Sanani: Making Coffee a Luxury Again”

  1. Dear Lauren,

    The link you used didn’t work but I tried: http://www.sananicoffee.com and found my mocha!
    Refreshing story after all the bad-tasting Starbucks! So glad to read this; back to the basics of coffee flavour! Good job.

    MariettesBacktoBasics

  2. Tariq says:

    Dear Lauren,

    Thank you so much for such a nice and wonderful mention.

    I would like to mention the direct website reference also: http://www.sanani.com

    The best,

    Tariq Ausaf

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