Today is a great day to be living near Los Angeles—that is, if you’re on the invite list for Leeds & Son Fine Jewelers. Today is a private reward day for special guests and it all starts at 8 a.m. and lasts for a full 12 hours.

If you haven’t checked out the 6,300-square-foot showroom in the El Paseo Shopping District, may we recommend a trip to Palm Desert sometime in the near future? Names like Bulgari, Roberto Coin, Patek Philippe, Harry Winston, and Jaeger-LeCoultre make our hearts skip a beat, and we know they do yours as well, so we have no qualms letting you know that the Weiner family who runs this state-of-the-art boutique are official authorized agents for these luxury brands. But if haute timepieces don’t get you as excited as the sparkle of a diamond, you’re still in luck. For more than 60 years the family has been perfecting its craft as experts in purveying rare diamonds and gemstones.

Don’t worry if you’re not on the exclusive family and friends list for today’s special event because you can be privy to the five-star service at Leeds & Son Monday through Friday from 10 a.m. to 5:30 p.m.