Gold is good. That’s not how Gordon Gekko said it 20 years ago, but the sentiment remains the same. Now two Los Angeles-based skin care lines are heeding this philosophy by using the benefits of the healing properties of 24-karat gold to protect and rejuvenate the skin.

Oro Gold and LaRocca are upping the ante in anti-aging products, incorporating the precious metal, which delivers active elements to the skin’s deepest keratin layer, known as the “Barrier Zone.”

Oro Gold’s inventory ranges from skin care for the everyday to body scrubs; a particular favorite is the 24K Gold Vitamin C Booster Serum, which is flecked with 24-karat gold pieces. It illuminates and brightens the skin immediately while rapidly diminishes the appearance of fine lines and wrinkles.

LaRocca is a new line committed to developing sustainable products that combine the natural healing properties of 24-karat gold with advanced ingredients including Fulvic Acid, Green Tea, Hyaluronic Acid and stabilized Vitamin C.

What’s more, LaRocca Skincare formulas are biodegradable, use only essential oils, and never use synthetic fragrances. Products do not contain parabens, PABA, mineral oil, phthalates, paraffin, DEA, TEA, or animal products and are packaged in glass bottles and SFI certified cardboard to promote a better environment. It’s luxury with a conscience.

You can find LaRocca at Fred Segal, and Oro Gold online.