Saks Fifth Avenue, known for consistently carrying a mouth-watering shoe inventory of brands such as Manolo Blahnik, Jimmy Choo, and Christian Louboutin are now adding a healthy roster of up and coming designers to their stock.

The Beverly Hills and New York flagship stores will launch in-store boutiques of new names such as Jonathan Kelsey, Rupert Sanderson, Diego Dolcini among others.

Prices for the brands will range from $495 to $1,575. Along with a cheeky new campaign for the stores deemed “Think About…”, which challenges its shoppers to think outside the norm when it comes to their purchases,  the retailer’s image seems to be getting a fresh injection of well-welcomed youth and quirk. Only time will tell how receptive its shoppers will be to its new offerings and outlook.