Haute Living Los Angeles Jan/Feb 2012
New Watch for the Elite Formula 1 Fan
by Alejo Tenutta

The merger between two industry giants has led to the development of an amazingly refined and revered line of watches revving to make their debut. Formula 1 and Hublot recently forged a partnership in hopes of providing those with a passion for high-end wrist wear and elite machinery with the hautest gift. The Swiss watchmaker, Hublot is the official chosen one of Formula One Administration Limited, a subsidiary of Formula One group, and is now in the incredible position to display their newest product, a blend of incredible innovation and arduous artisanship. The line of sports watches with a tank like appearance are made from the finest metals available, this being no surprise considering that Hublot is renowned for their use of unique materials and fresh metals. Armed with a sleek black look and following the lines of Formula 1 racing cars, the watch combines both the style of Hublot with the spectacle of Formula 1 racing.

Both companies are excited to work alongside one another, believing that this partnership will lead to the success that both are accustomed to delivering. “I have always had great admiration for the exceptional and unique achievements of Bernie Ecclestone.  Without him there would be no Formula 1: he created this global phenomenon,” says Jean-Claude Biver, CEO of Hublot SA. Sharing his enthusiasm is Mr. Bernie Ecclestone, CEO of Formula One Administration Limited, as he responds by saying, “Hublot’s meteoric rise in the industry has been a very well-managed achievement, and I would like to congratulate Jean-Claude for this.” This enticing and exciting new line of watches will surely turn many heads in the watch and automotive industry.

Mar 16, 2010 4:58 PM
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