Lady Dior Handbag? There's an App for That.

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Haute Living New York Dec/Jan 2012

Lady Dior Handbag? There’s an App for That.

by Jillian Lobato

Christian Dior is a brand best known for its luxurious items, timeless styles, and elaborate designs. The brand has reportedly began an exciting new campaign with the iPhone’s video capabilities. To publicize its Lady Dior handbag, it created The Lady Noire Affair, an iPhone-created movie resembling that of the movies created in the medieval times. With the iPhone application, you get to watch the movie, behind the scenes of the making, and the trailer.

The movie is about a character, Lady Marion and her Lady Dior bag. The eight-minute-long movie is the first of the set of four films made, which are soon to be released.

Source

Jan 27, 2010 12:20 PM

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