Haute Living New York Feb/March 2012
The Future is Bright Enough for Designer Shades

When Oakley introduced a pair of $4,000 shades back in November, it had the whole world questioning, “what recession?” But in fact, the frames are much more than just a showy display of bling. According to Colin Baden, chief executive of Oakley, which is owned by Luxottica Group, of Italy, “Rather than stitch a bunch of diamonds on them and say, ‘This is a pair of $4,000 sunglasses,’ we decided to put $4,000 worth of work into them.” And as such, the carbon fiber sunglasses use the same technology as Formula One racecars and require 96 hours of labor.

Surely it is a sign that the economic conditions of 2009 have not made us do away with luxury, but rather reevaluate the true meaning of luxury. Luxury is no longer about flashy logos, but is rather about quality and craftsmanship.

Along these lines, Dolce & Gabbana debuted their Gold Edition eyewear collection, incorporating polarized sun and prescription lenses with gold plated metal. But logo-lovers shouldn’t fear as the D&G insignia shows its lovely character on the temple end of the stems. The packaging must always be considered when purchasing luxury goods, and the boys at Dolce & Gabbana did not forgo these details either, presenting the luxe frames in a jewelry box equipped with two side drawers and a black leather carrying case. Naturally this kind of luxury can be found at one of our favorite frame boutiques, Ilori, for $580.

Stay tuned for more updates in the luxury eyewear industry, including breaking news that Safilo Group, world leader in the premium eyewear sector, just announced a global licensing agreement with the Tommy Hilfiger Group for the exclusive design, development, production, and distribution of Tommy Hilfiger ophthalmic and sunglass products, available Fall 2010. Congratulations to our Haute 100 member.

Via Just Luxe and New York Times

Dec 10, 2009 12:10 PM
Read 47 Times
Related Posts
As temperatures rise, we battle the summer sizzle with icy blue hues.
by Christina Bohnstengel, Jun 22, 2011 10:49 AM
 
As temperatures rise, we battle the summer sizzle with icy blue hues
by Christina Bohnstengel, Jul 22, 2011 3:43 PM
 
It’s been over seven years that Tory Burch has been in the design game; and her pieces are donned by women of all ages the world over. She recently opened a flagship boutique on Madison Avenue, and has a new swimwear line. As she continues to expand in other countries, dabble in menswear, and expl...
by Jilian Sanz, Sep 16, 2011 5:18 AM
 
As the title sponsor of New York fashion week, Mercedes-Benz always has the pleasure, and major responsibility, of selecting one designer on whom to bestow the honor of being that season’s Mercedes-Benz presents designer. For Spring/Summer 2012, it was Derek Lam who was chosen to get behind the wh...
by Jilian Sanz, Sep 12, 2011 12:06 AM
 
By now, if you haven't heard of '50 Shades of Grey,' you are seriously living under some rock, somewhere.
by Francesca Borgognone, May 5, 2012 2:06 AM
 
Dolce and Gabbana’s brand new Khol Collection will hit the shelves at select Saks Fifth Avenue stores and Saks.com just before Valentines Day.
by Dennis Brinkworth, Jan 12, 2012 4:17 PM
 
When many heard the news of the power couple Jay-Z and Beyonce having a bundle of joy on the way, we should have known that their baby would be a star as well. In less than a month, their first child, a baby girl that such a unique name, Blue Ivy has already made a name for herself.
by Laura Yarborough, Feb 12, 2012 3:54 AM
 
Christian Louboutin is one of the world’s most celebrated shoe brands and without much formal training, the designer who began sketching shoes when he was just a teenager has been bringing in revenues of around $250 million every year. Haute Living takes a look at some of Louboutin’s most iconic...
by Alison Cavatore, Apr 11, 2012 7:40 PM
 
Kate Moss and London make-up brand Rimmel have decided to collaborate on the creation of the supermodel's first lipstick range exclusively for Rimmel. Kate’s love of Rimmel Lasting Finish lipstick goes back a long way. The supermodel once confided that its famous Heather Shimmer shade was the fir...
by Rebecca Anne Proctor, Nov 27, 2011 1:05 AM
 
After more than two decades, fans finally had a shot at purchasing one of the most talked about memorabilia from Back to the Future. That’s right, the auction closed bidding for the DeLorean at $541,200. What makes this car so worth the price is the installed Volkswagen V-6 engine, a full roll-cag...
by Laura Yarborough, Dec 28, 2011 9:02 AM
 
 
 
 
TOP 5
 
New York Feb/March 2012
 
HAUTE 100
Haute 100 Lister Diane von Furstenberg's Fall 2012 accessories premiered on the runway to much fanfa...
 
HAUTE SECRETS
Nicole Bryl of Make-Up New York shares her inside guide to New York City
 
 
© HAUTE MEDIA GROUP 2011