Three cheers for Friday! The beach will be a buzz this weekend with a slew of runway shows, including tonight’s Nicole Miller presentation at The Setai, tomorrow night’s closing party hosted by Custo Barcelona, also at The Setai, and Sunday night’s advance premiere of the film Coco Before Chanel.

But for readers who want to steer clear of the fashion frenzy that is Funkshion Fashion Week Miami Beach, we have your alternative. In the first installment of Haute Living’s new Platinum Guide to the City, we caught up with Shareef Malnik of The Forge to find out his hautest picks for weekend fun. From the best restaurant for a power lunch, to the best masseuse in Miami, Shareef shares his thoughts on topics like the best aspect of Miami, which he surmises is the proximity to the equator, “where clothing is minimal and inhibitions are rare… If the rest of the world were like Miami, there wouldn’t be any wars and there would probably be a lot more babies!” he says.

Moving forward, Haute Living Miami will feature a Platinum Guide to Miami in each print edition. But we have been hard at work collecting questionnaires from the most revered leaders in each of our markets. These exclusive guides, featuring the inside scoop from the city’s most notable trendsetters will be available here at HauteLiving.com. Make sure to sign up for access to the Platinum Guide to the City to find out where the hautest people in Miami are eating, drinking, dining, and dancing.